Report on aspects of HR planning
Use the feedback from your WWF DRAFT (pdf) to help you achieve a better grade
This assignment is based on a specific organisational case, WWF, which is undergoing some changes. These changes have created a number of challenges for the management of employee relations in WWF. Your task is to produce a report that sets out the steps involved in designing an Employee Engagement strategy and in maintaining a healthy Psychological Contract.
Case Study Overview:
WWF is a not-for-profit sector independent conservation organisation that recognises that the health and security of people, wildlife and the environment are all interlinked (http://www.wwf.org.uk). The organisation currently employs around 300 people, who work in the UK and Internationally. In a move to reach out to the local community, WWF has moved its headquarters from Godalming, which had been home for the Panda and WWF for 25 years, to Woking. The move to its new home, the Living Planet Centre, took place last year in October 2013. The new centre has been planned in partnership with Woking Borough Council. Unlike WWF’ old premises, the Living Planet Centre LPC will enable the organisation to open up its facilities to the general public. The new building will have a visitors’ centre and also an auditorium and education suite. The relocation is part of a five-year strategy that includes, the restructuring of four departments into three, following the merger of the fundraising department with the communication department to form the communications and fundraising department, and cultural change. The new strategy has meant redefining the unique features of WWF – its DNA. Below is an outline of WWF’s strategic vision and initiatives to change.
The Context of Change:
Strategy and Vision:
• New defined DNA – unique features and values that are aimed at inspiring positive change.
The new DNA was communicated to every member of WWF through different channels such as World Café Events, sharing positive stories, Panda’s People Award.
• New office layout to encourage new Approach to Flexible working – e.g. hot desking, as well as the introduction of different forms of flexible working.
• Adaptable Working – putting organisational needs first.
o Organisational needs
o Team needs
o Individual needs
The move represents a number of opportunities and challenges from an employee relations perspective.
Your task is to produce a report that addresses EmployeeEngagement and Managing the Psychological Contract. In designing an employee engagement strategy you will need to think of the following:
1. How do you address issues of staff retention through the change transition?
2. How will you ensure that staffs remain engaged through the change transition? So for example what communication approaches could be introduced to enhance engagement? And what will you communicate to staff?
3. How do you ensure an atmosphere of trust?
4. Will you encourage involvement and participation? How will you encourage employee voice?
5. What support will you offer existing employees through and post the transition period to adapt to the new location and culture.
Complete Report: (100% weighting)
◦ 2,500 words, excluding references, and a 500 words Personal Development Plan
The full report should include the following sections:
a. Cover page: include your student ID and the title of your report. DO NOT include your name. All marking is anonymous.
b. Table of Contents: outlining the title of the different sections of your report, including any appendices and figures (number your pages accordingly).
c. Introduction: setting out the aims of the report and some background detail about the case study organisation
d. Literature review: review of relevant literature on employee engagementstrategies and managing the psychological contract during change. You need to provide examples 2-4 of strategies which are adopted by different companies.it would be useful to review practices from the charity sector.
e. Recommendation to WWF: in this section you need to discuss the applicability of certain techniques that you covered in the literature to the case of WWF. You need to give clear recommendation to WWF of how and why these techniques will enhanceemployee engagementin WWF. You may want to expand on some of the concepts that you use in your literature review. The aim of this section is to demonstrate that you understand the unique nature of the case study and show ability to critically assess the application of some techniques to WWF.
f. Summary and conclusion: Overall concluding remarks for the full report.
g. List of references
h. Personal Development Plan:reflective statement upon your objectives and achievements in your second year as an HR student. You will need to:
i. Reflect on your achievements.
ii. Identify your strengths, and areas for development,
iii. Set goals and timescale for action
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