Undertaking a critical strategic and financial evaluation of a complex case.
The assignment consist of a detailed strategic evaluation of the following case study – AMERICAN EXPRESS REDEFINES ITS STRATEGY: CASE – Reference no. 315-112-1.
Undertake a full strategic audit detailing a full critical evaluation of the strategic marketing and financial issues regarding the case. In addition develop appropriate solutions and identify any managerial and leadership issues that could assist or impede the implementation of the proposed strategic options.
YOU ARE EXPECTED TO CONDUCT YOUR STRATEGIC ANALYSIS, DEVELOP APPROPRIATE STRATEGIC OPTIONS AS WELL AS IDENTIFYING ISSUES RELATING TO THEIR IMPLEMENTATION AND MAKING SUITABLE RECOMMENDATIONS.
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