Question: Prepare a marketing plan for a company of your choice for the next one and three years. The plan should include the following sections:
• Financial Summary
• Mission statement
• Market overview
• SWOT Analyses
• An idea for a new product or service for the company
• Marketing objectives and strategies including how the company can move towards sustainable marketing
• 3-years forecast and budgets.
You can follow this structure
Section A (1000 words)
• Introduction
• The Company background
• The Company Strengths
• The Company Existing Marketing Needs
• Weaknesses and Financial Risk ( It’s important to include diagram’s)
• Competitive Review and Analysis ( It’s important to include diagram’s or graph )
• PEST Analysis
Section B (2000 words)
• SWOT Analysis
• COMPETITORS ANALYSIS
• NEW PRODUCT
• PRODUCT JUSTIFICATION
• FUTURE MARKETING STRATEGY
• MARKET OBJECTIVES
• MARKET PERCEPTION
• MARKETING MATRIX
• FINANCIAL FORECAST
• CONCLUSION
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