From the Elements of a Marketing Plan Report
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.
Explain why you placed each competitor on its particular spot on the map (i.e., what research data contributed to your placement on the map), and how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
•Develop a Summary slide.
•Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
•Identify a Perceptual map.
•Explain the Map placement. What is the logic or references you used to support your positioning of each brand?
•Identify your references, – you can add a slide for the reference list. Please format complete APA references. The urls should take me straight to the page you used.
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