Main require:use samples words and sample grammar.
and introduce the Tencent company. it is one of China’s largest and most used Internet service portal.
Brief: Conduct a full analysis of the marketing environment, for a company of your choice. An individual coursework assignment plan is to be completed and authorised before commencement of the project. The plan carries 5% of the marks for the overall module.
You are required to work individually to report on the following, using an extended essay format:
1. Produce a coursework assignment plan. 2. Section 1: Background to the company. 3. Section 2: Analysis of the macro environment. 4. Section 3: Analysis of the micro environment. 5. Section 4: Analysis of the internal environment.
Research Requirements You should consult a wide range of material including academic journals and texts to analyse the marketing environment. You should also consider specific organisational literature for assistance in identifying strengths and weaknesses of your chosen organisation. All research used needs to be accurately referenced using the APA 6th style.
Extended essay – style and structure
You may include sub headings and tables/diagrams within your work
1. Cover page (with all students’ ICWS numbers & full names, title of assignment, module number) 2. Introduction 3. Section 1 4. Section 2 5. Section 3 6. Section 4 7. Conclusion 8. Recommendations 9. Reference List
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