this part is about Global campaign communication you will need to analyze the global traditional and digital media.
This is the brief of the campaign:
7.Global awareness campaign
The Dugong and Seagrass Conservation Project is now underway and nearly geared up for full operation. From a project standpoint contracts are in place with all project partners signed on and in receipt of initial funding; reporting lines have been established and exercised, and results are being submitted.
From a communications perspective, the Project is still in an inception phase. Project logo, identity, brand guidelines, stationery, key messages, fact sheet and event collateral have been established. Two newsletters have been distributed (available at www.dugongconservation.org). The main communication tool, the project website, is under development and on schedule for completion in May 2016. The website will be highly visual with a high degree of social media integration. Website site map and functional specification documents are available upon request. Social media channels have been established (Facebook, Instagram, Twitter, Flickr), but remain under-utilized. There is a general lack of awareness of the project within the UAE, partner countries, and globally, as well as among stakeholder groups. A media launch of the project is planned for May 2016.
There is a general lack of awareness of dugong and seagrass; however, this does not necessary indicate a lack of interest. Based on a key word analysis in December 2015, there are more than 90,000 Google searches globally for the word dugong, while a similar analysis for seagrass was less conclusive (see resource documents).
i.Lack of awareness, knowledge, concern
ii.Lack of interest, time, money
iii.Conservation message fatigue
i.Raise awareness of species
i.What are dugong and seagrass?
ii.Why are dugong and seagrass important?
ii.Raise awareness of Dugong and Seagrass Conservation Project
iii.Attract Google searches to Dugong and Seagrass Conservation website
iv.Raise funds through sponsorship
i.Evaluation of key target groups,
ii.Objectives of the campaign, including measurement proposal (KPIs),
iii.Communication measures, including conceptual work
iv.Budget proposal (not to exceed $100,000)
– the research need to include (HOW TO) achieve this things in the brief by using both primary(actual campaigns, reports) and secondry (journals, articles) sources. I will email the available sources.