1. In the introduction we suggest that mobile technologies enable the fluidity and liquidity
of experiences. Read some of the mobilities literature dealing with technology
and write a paragraph to explain what this statement means.
2. In the past a holiday meant being away from home, both physiologically and
psychologically. But it seems that mobile devices are making it more difficult to
separate our everyday lives from our travel experiences. Do you think this is a
problem? What does this suggest about future travel experiences?
3. In previous chapters we have discussed how the Internet has eroded the
influence of traditional travel intermediaries. Arguably mobile devices go further
by automating many of the functions performed by travel intermediaries by
providing a management tool for the entire travel experience. Do you think that
mobile devices will mean the end of traditional intermediaries?
4. We have identified that mobile devices can use a range of contextual data to
customize and personalize travel experiences. But frameworks like the TILES
model require access to a lot of data, some of which may raise privacy concerns.
How might app designers overcome these challenges?
5. Many younger generations have grown up in a culture where games and
rewards incentivize performance. How do you feel about the idea of gamification
in travel? Would you participate in a virtual “Amazing Race” powered by your
mobile phone if you could earn virtual or real prizes? Select a city you are familiar
with and design a mobile app based on the concept of gamifying the travel
6. This book was written in 2014. What advances have taken place in mobile
technologies since this time? How can these technologies be used by travel
organizations and destinations? What opportunities are created by advances in
wearable and ubiquitous technologies?
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